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Marketing is a complex field that includes different strategies designed to improve visibility, establish a brand presence, engage prospective customers, and earn more revenue as a result. Business owners need to invest time and money into marketing if they want to stay ahead of the game and stand apart from the competition. A good marketing strategy can help businesses grow and enjoy more success.However, many small business owners hesitate to hire professional marketers to handle their marketing campaign. It could be lack of trust, no budgetary means for it, or that they feel it’s a manageable task. In the end, they struggle to share responsibilities and delegate tasks while they run a business; which means they don’t outsource marketing and rely on inexperienced in-house employees to plan and implement the strategies that they end up overseeing.Why Hiring a Marketing Expert can HelpModern marketing is an expansive field, and it includes everything from digital marketing online to traditional offline marketing. Business owners rarely have enough time to learn different marketing techniques and understand how to implement them well on their platforms. All kinds of businesses, especially small companies, can benefit from professional assistance. Here are some reasons why hiring a professional is a good idea:1. To Navigate the Complexities of Modern Marketing StrategiesModern marketing strategies involve a wide range of techniques, tools, skills, and platforms, which is why people work in teams to implement it. The digital marketing team includes professionals with different skills and qualifications who handle different tasks. These strategies are just too complex for a single person to manage, even if they’re qualified in the field. Even the simplest marketing strategy requires steps like:

Establishing Your Audience

Branding the Service for the Audience

Graphic Design & Collateral Creation

Creating a Website that Sells

Making the Website SEO Friendly

Promoting the Website

Creating Social Media Profiles

Establishing Brand Presence

Generating Content

Creating Ads for Paid Platforms

Managing Ad Spend

Managing Authoritative Links to the Website

All of these things require different skills and most business owners have to invest time to learn these skills if they want to handle marketing without professional assistance.2. To Create Content that Establishes Industry AuthorityContent is an important aspect of modern marketing strategies because it helps establish authority in the industry, engages with customers, distributes information regarding products and services, and include keywords to catch the attention of search engines. The Internet is saturated with content, so users are very selective about what they read. It’s not enough to just create generic content and include relevant keywords in the text. The content should provide the target audience with significant value.

Content should be well-written with sound grammar and spelling.

All the information should be current and relevant to the keywords included in the text.

The content should be in long-form and range from 1,000 to 2,000 words. The average word count of the web pages search on the first search engine results page is 1,890.

The keywords used should be specific, and the content should include long-tail phrases.

All information should be well-researched and as accurate as possible.

The primary purpose of content marketing is to attract organic traffic to the website and to ensure that users stay long enough to become interested in the products and services offered. The secondary purpose of content marketing is to establish authority and win the trust of the visitors.Skilled and experienced content marketing experts know just how to generate the right kind of content for their target audience. This job requires skills, training and deep knowledge on the nitty-gritty of writing for online audiences. It’s something most individual business owners aren’t able to manage.3. To Develop Creative and Interactive ResourcesContent marketing doesn’t just involve text though it is one of the most commonly used formats in modern marketing. Text content is easy to create, and business owners can develop good articles and blog posts if they put in some time and effort. However, experienced marketers know content marketing must be diverse and approach the target audience from different directions. A sound content marketing strategy will include:

Videos and tutorials

Podcasts and live streams

Infographics and animations

White papers and research papers relevant to the industry

These types of content require different skills and software, and a business owner doesn’t usually have access to them. In comparison, professional marketers have all the tools and knowledge required to create visual and text content and can handle it with a marketing strategy in mind.4. To Deliver your Brand SociallySocial media is a great platform for small businesses because it allows them to reach out and connect with their target audience. They can engage with their audience regularly, establish a personal relationship, hear customer concerns, complaints, and provide resolutions promptly; this helps ensure customers remain interested in the brand.However, social media is a double-edged sword if it’s not handled properly. Even the smallest mistakes can compromise the reputation of the company and alienate the target audience. Experienced social media professionals know how to navigate these platforms well and will:

Understand different platforms like Facebook, Twitter, Instagram, etc., and develop unique strategies to engage audiences on every platform.

Explore the paid ads, promoted content, and other such paid marketing options available on these platforms and use them to the best advantage.

Monitor engagements and interactions between the business and target audience to understand customer preferences.

Handle complaints, questions, and requests from customers on the social media platforms.

Build and maintain a good reputation on these platforms and establish authority through content.

Professional marketers will use sophisticated social media management tools to keep track of all this activity and ensure nothing goes wrong. Managing social media requires time and commitment, but it can be very rewarding. Social media marketers are very savvy on these platforms and know how to engage the audience efficiently.Many small business owners struggle with this aspect of marketing and have neither the time nor knowledge to keep track of their social media accounts. The time to update, post content, respond, and then interact with their audiences just isn’t there.5. To Develop your Brand and Website ConceptsA marketing campaign will fail if the business doesn’t have a well-designed website and a carefully crafted brand presence. A website is the foundation of all marketing campaigns and needs to provide a good user experience to visitors, regardless of the platform they approach it from.The website should be easy to navigate, mobile-friendly, SEO-friendly, quick to load on all platforms, aesthetically pleasing, and informative. It should be designed in accordance with the branding to ensure it conveys the right message to the target audience. Experienced website developers and marketers will consider the factors mentioned below when they create a platform and branding:

Target audiences and their preferences

Type of products and services provided

Competitors and the industry in general

The company’s ethics, goals, and message

The location of the company

All of these factors are considered in the website design and branding process to ensure the online presence is unique and appealing to the target audience. While business owners know their industry, product and target market well, they don’t have the skills and knowledge on how to position themselves best when it comes to branding. A haphazard approach or unplanned branding strategy can have a long-term impact on the success of the venture.6. To Research and Analyze Your Engagement CampaignsModern marketing strategies are fluid and dynamic. They need to change and evolve in response to the changing market conditions, search engine regulations, target audience preferences, and other such influential factors.A marketing campaign that’s successful today might not be as successful six months down the line, which is why experienced marketers always keep an eye on the campaigns through analytics and research latest marketing trends regularly. Here are some of the many analytic reports professional marketers browse through regularly:

The analytic reports containing website activity like a number of visitors (repeat and unique), duration of the visit, bounce rates, most popular pages, etc. This information will help them improve the overall quality of the website.

Analysis of paid ad campaign performance on search engines, social media platforms, and even off-line strategies like direct mail marketing. They keep an eye on the performance of the paid ad campaigns and determine if the ads provide sufficient ROI.

Analysis of organic social media interaction. This often includes impressions, opened posts, comments, likes/dislikes, shares, etc. Experienced social media marketers will study these reports and alter their social media strategy accordingly.

Without regular analytics, it’s difficult to determine if the campaigns are performing well and delivering the right amount of ROI. The information from marketing analytics can also help with content creation, marketing campaign planning, social media campaigns, etc. A business owner will find it extremely difficult to handle all the aspects of analytics, which can lead to the failure of the marketing campaign.7. To Save You Time and MoneySmall business owners have many responsibilities and not a lot of time to attend to them all. Marketing can be an additional burden they don’t need, which is why DIY marketing is never a good idea. While DIY marketing seems affordable, it can have a long-term negative impact on the business, cause the business owner a considerable amount of stress, and draw their attention from tasks that can’t be outsourced and need their attention.While there are multiple avenues and sources providing information about digital marketing strategies, nothing can replace the training, skill, and experience professional marketers have. They also have connections with different entities in the marketing world that can make developing effective strategies easier. Professional marketers will achieve more with less money so even if the initial investment of hiring a professional marketer seems a bit expensive, it can help business owners save money in the long run. Marketing research can prove it.

Have you ever considered for hiring SEO experts to get high amount of online exposure for your business? If not, then have a look at those SEO companies which offer search engine optimization services to help your website appear in top search results of all major search engines for a particular keyword search. Most of the companies claim to provide guaranteed SEO services but it is not always found out to be true. Therefore one should check the credibility of the SEO Company before opting for its SEO services. Guaranteed SEO services are basically concerned about improving the site’s search engine ranking through tried & tested optimization methods. The SEO tricks & techniques are being followed to drive more prospective customers to a site. The higher is the search engine ranking of a website, the greater is its chance of being visited by more number of customers. That’s why latest optimization techniques are being searched for & implemented to produce better marketing results.The SEO companies with good market reputation are established players in SEO field. Their good knowledge on SEO helps them develop solid marketing strategy that will bring guaranteed SEO results for your site. Hiring for guaranteed SEO services from such SEO companies seems to be a better idea for those interested to increase their site’s business prospective much faster. The guaranteed SEO services ensure positive marketing results. A professional SEO company keeps on updating the features of its SEO services regularly so that clients can get maximum out of it. Therefore one must check for certain important factors like the portfolio, client testimonials, its previous record & customer support service of an SEO company before starting to deal with it.Mere having an idea on the latest SEO tricks & techniques is not enough especially for companies on a mission to offer clients the benefits of guaranteed SEO. They should keep on updating their online marketing skills to help clients continue with their brand popularity in the local as well as global market. Hiring guaranteed SEO services providers is more productive as they address the client’s requirements in an effective manner. Generating guaranteed SEO results is not an easy affair & SEO companies should work on its marketing strategy & customize it to match client’s requirements better.Some of the web solution providing companies provides web design, development, search engine marketing & optimization as a part of its guaranteed SEO services on offer. They are the one stop destinations where clients can find the ultimate support. They will handle everything from designing & development to SEO in order to boost their sites performance & help the owners generate maximum revenue through it. Other viable SEO techniques like text ad & PPC are there which can be used to deliver results much faster. These techniques have a great demand in market too.It is more important that companies eager to provide guaranteed SEO must choose highly skilled & experienced SEO professionals as staff members. In this way they can ensure the smooth running of their client’s projects & make it attain higher search engine ranking results. However the standard & on-time delivery of guaranteed SEO services must be ensured prior to approaching it. If the quality of services is not satisfactory it won’t produce any reliable result. Therefore right company should be chosen for & it can create positive impact.

So you’ve decided to start a home based business, but you are not sure if the network marketing company you want to join is right for you. Everything you have heard about them is “TOPS”. But you’re getting all of your information from the company’s independent associates and the up-line. Every time you get on a conference call, the information they provide sounds great. The presenter say everyone is making tons of money, going on trips all the time, driving expensive cars, and living in mansions. Who wouldn’t want to be part of all that success? They talk about the company, the product, and the opportunity. And then, it’s decision time. All of the excitement gets your adrenalin pumping and you’re ready to jump in. But you decide to be cautious, and do a little research on your own. After you arrive home, and its just you and the mirror, you have second thoughts. “Can I really do this business?”, you ask yourself. “What happens if I can’t get anyone to join?” “Is this one of the legitimate home based business opportunities? Or is this another MLM company that feeds off of people like me?” All of sudden, you are not confident as as you were on the opportunity call. Don’t feel bad because you’re not alone.Tens of thousands of North Americans decide to start a home based business every year. And many of them opt for a network marketing opportunity. But the facts remain the same, whether it is a traditional business venture, or an MLM opportunity, most new home based businesses aren’t successful. Why? Its a combination of poor or no research, bad business planning, and unrealistic income expectations.When a person enters the network marketing arena, it usually goes something like this. A friend invites them to an opportunity meeting or to listen in on a opportunity call. When they do so, They usually get caught up in all the hype, and before they can say “What am I getting myself into?”, they have brought into a business, and joined a company they really know nothing about. It happens all to frequently; from hotel conference rooms to private homes, to conference calls, thousands of people join business opportunities every week.Most of these new business owners never get their business off the ground. And if they do, most never turn a profit. Why? The main reason is that most people aren’t ready to start their own business. They weren’t looking to start a new business in the first place; usually someone else convinced them to do so.But there are some people who are ready, and are looking to get started with a business opportunity. And you may be one of them. If so, you probably already have the passion and the drive to make it happen.You probably have the investment money to get it started. And you probably have the money to sustain yourself and your family while you build your business. You are ready. You have researched a number of MLM and network marketing companies that peak your business interest. And now its time to put them to the test. Here are ten questions you must ask before going into business with a MLM or network marketing company:1. Is the company solid? Financially, and Ethically.A. How long have they been in business and what is their financial situation? There are hundreds, if not thousands of new business opportunities that have popped up in the last ten years. It is a good rule of thumb that if a business has been around for 5 years, they should be making a profit.B. Are there a lot of complaints with the BBB, or your State Attorney General’s office? If a company has more than a few complaints, that should trigger a yellow (caution) flag.2. Is there a real need in the marketplace for their service or products?A. What percentage of people need the product or service? If your product or service is only needed by a small percentage of people, then you will have a difficult time marketing it.B. What percentage of people want the product or service? If everyone wants it, or could use it, but very few know its available, then you might have a gold mine. Still, you will have to get the word out; and that’s where the company will be counting on you. There must be a balance between ‘needs’ and ‘wants’, or supply and demand, for a product to be successful in the marketplace.3. Does their product or service support itself without offering the business opportunity?A. In other words, is the product affordable or is it overpriced? Many companies offer inflated prices on their products or services, making it difficult to sell. Often times this leads the associates selling the business opportunity, instead of offering the products. Beware of companies that offer extremely low commissions when you make a sale on the product side, but give huge bonuses when you recruit someone into the business.B. Is the product or service exclusive to network marketing or can you get it anywhere? If a potential customer can get your product just about anywhere, it will be that much harder for you to make a profit and you will need to be able to convince your potential customer that what you have is better than the rest.4. Do they have a real internet presence?A. Can your prospects purchase the product from you online? This is a must in 21st century network marketing. Building a client base will still require human interaction, but when your customer is ready f to make another purchase, this is the easiest, and safest, way to provide them with immediate access to your product(s).B. Is the company new to the internet? Do they have a proven track record? This is important to your success when it comes time to make the sale, or recruit an associate. A good company will always have an IT department with web developers that keep the content current.5. Can you recruit online?A. Can you manage your down-line online? It is vital to your business to be able to track your sales to the penny. Many companies only provide BPV, or product volume, etc. But you want to have daily access to gauge your sales volume in dollars and cents. This also pertains to your down-line. You should have the potential to send broadcast messages and thing of this sort. It will be a very important for communication with your organization.6. After the initial investment, how much money can you expect to invest before you see a check? One of the advantages in going into business with a MLM or network marketing company is supposed to be the low initial investment. Combined with the potential for quick income, these to items are essential in building a successful business. Its called ROI (Return on Investment). The faster you receive it, the greater potential you have of growing you business. The bottom line is if you don’t see yourself drawing a commission within 90 days of starting you business, then another caution flag should go up.7. How fast and how often do they pay commissions?A. Are checks distributed once a month, once a week, or once a day? Many years ago, MLM companies only cut checks at the end of the month. Today, that’s hardly acceptable. Today, money moves a lot quicker then it use to. And it has to in network marketing. Getting your commissions to you as quickly as possible is vital so that you will have money to sustain your business.B. Are checks direct deposited? Point blank; this is a must.8. Is there a real potential for override income?A. If you are at least one level above your recruit, are you entitled to override income? Some companies expect you and your organization to produce a certain amount of volume, or meet certain monthly quotas, before you can receive override income from your downline. Generally, a good rule is to find a company that offers over-rides; if you recruit someone and they are at least one level below you, you should be entitled to overrides from them and their organization.9. Is there potential for real residual income?A. If your customer continues to buy the product or service, do you get monthly commissions? Residual income means you get paid, as long as the customer you introduced to the company, continues to purchase the service or products. This is a no-brainer and real way to build wealth in network marketing.10. Is there real training?A. When you join a MLM company, more than likely, they will encourage you to make your list by going after your warm market. Your warm market is your relatives, friends, neighbors, and co-workers. They will encourage you to have a home meeting, bring your guests to the weekly hotel meeting, or invite them on a conference call. That is all good for generating a quick return on your investment while you are learning the business. But what happens if and when the list drys up? What happens if the person who recruited you drops out of the business? Are your up-line folks accessible? Are there company sponsored training and events?B. Is there training that teaches you how to really tap into 21st century internet marketing? Today the internet is the engine that drives network marketing. Billions of dollars are earned in network marketing utilizing the world wide web. When you decide on your business, make sure that your recruiter has a plan that will position you so that you will be noticed on-line. Make sure that it includes training that will teach you how to target your market and drive traffic to your website. This is the single most important lesson that you will have to learn to ensure you are successful with your new business.So here you have it. The ten questions that must be asked to determine if the company your are interested in offers a legitimate home based business opportunity. You want a company that will assist you in laying the foundation for real success. If that company provides good, concrete answers to these questions, then it’s a good bet that going into business with them will be beneficial. Researching to find the right company and network marketing business to join could very well be the most rewarding time you will invest in your future.

Trade shows are some the most entertaining and certainly the most interesting events any corporation could organize. With everyone wanting to sell their products and get the maximum amount of people privy to what they are selling, a trade show could be the best way to get the most exposure with a minimum amount of effort -all a company has to do is promote their products, and if they are a big enough corporation that comes with the territory.Even with a successful event, chock full of exhibits, booths, and lovely female hostesses, you can never get enough trade show entertainment. If you are in the market for some way to keep mass amounts of people at your trade show entertained, you’ve got to consider someone who’ll engage the audience, but still make it about the product. Trade show entertainment is simply enlisted to keep the people interested and, most importantly, keep them at your trade show until you have to close the doors. A successful show will keep people coming in and as few people coming out as possible.If you choose to enlist the help of trade show entertainment, you’ve got to make sure that anyone you pick has the chops to handle a large crowd and the crowd appeal to keep everyone engaged. It’s always best to have more than one source of entertainment -especially at big trade show events. So keep your options open. You are sure to have an entertainment budget, so stretch it as far as you can by hiring local talent, maybe one mainstream performer, and don’t discount the idea of going with someone who will make your audience laugh. Booth entertainment is all about keeping the people walking around half dead in daze completely involved in your wares. What better way to do that than to wake them up in a big way and get them laughing. Once they’ve stopped tearing up from their split sides, they will be energized and want to get back to finding out what it is your corporation has in store for them.All entertainment must be about the customer; you know that. So do not sell yourself short. If you are going to do it, do it big and get the right entertainment for your trade show. You have to weigh all the options and consider all the details -cost, space, and crowd involvement. If your entertainer can get the rabble on your side with as little space and money from your budget as possible, then you have got yourself entertainment worthy of a five star rating. But, you will have to be willing to do a little legwork.

Learning how to advertise your business online without losing your shirt can be mind-boggling with all the internet hype you see online these days.Quite obviously, if you’re a small business owner, you can’t afford to dish out thousands of dollars to purchase your own website, and Google pay-per-click will gobble up your money in no time!Pay-per-click is especially dangerous if you don’t know what you’re doing.Everyone who has been successful with paid advertising has admitted that you just have to be willing to “waste” a lot of money in the beginning until you figure out how to track your success and tweak your ad…… The idea behind pay-per-click is that you need a strong capture page to attract attention… but that’s not enough!Once you attract attention, the visitor clicks your link (and you pay) – but then you need a strong sales page to finish the deal – or you’re out some big bucks!So what do I suggest for how to advertise your business online without paying thousands of dollars on pay-per-click?Blogging is the new way of how to advertise for free, since the average buyer is looking more to be entertained than to be sold. And there’s no better entertainment and your own personal story-telling or video!Naturally, for the purpose of making the blog about how to advertise your business online, you’ll want to include links that go to good capture pages and sales funnels.Even if you learn how to advertise for free using a blogging system, you’ll need to setup a capture page, sales funnel and shopping cart. But your reader is drawn to your product initially by being attracted to your blog.How to advertise your business online using a blog… (learn what attracts people to your blog)The fastest action comes from social media, and the long-staying action comes from ranking your blog on Google. Contrary to popular belief, some of the top sites you’ll see on Google are blog sites…… but it depends on what you’re searching for.For example, my own personal blog is currently ranking top of Google for “Easy Money Making Blog”.What makes your blog rank highest?1. An authority domainWhat is that? Anyone can buy a domain (that’s the name of your blog.. most people just use their own name dot com. However, as businesses come and go, so do domains. The ones that Google will pay particular attention to are the ones that have been in operation longest – so domain age is a big factor.2. Social “likes” & commentsThe easiest way to explain this is that you need to build popularity on your blog for it to rank. Social commenting and tweeting will help a lot, so it’s best to syndicate your blog through Facebook, Twitter and other social sites each time you create a post. This will start the ball rolling.3. BacklinksWhen you have a good site, other sites linking to it (“track-back”) will help the popularity of your site. The more popular the site linking to your site, the more popular your site will become.But when you’re learning how to advertise your business online using a blog, you need to begin with keyword research…Google’s keyword external tool is actually not as easy to use as it used to be, so I prefer to use keyword research software. This will tell you not only how many people are searching for a particular phrase, but how much completion there is for you to get ranked.For example, the keyword phrase in this post, “how to advertise your business online” gets over 200 searches monthly, and the keyword phase “free advertising ideas” gets over 1000 searches monthly.If you’re trying to rank on Google for free, it’s mandatory that you frame your blog post around a keyword phrase that gets very little competition…Then, simply put that phrase into the “tag” section on your blog. The “long tail” phrase (several words) is notoriously easier to rank.For how to market a product, the more specific your phrase, the easier it is to rank.And, your blog visitor will also be more likely to be very interested in your offer. For example, if I’m looking to but a hairspray that works well for curling fine hair, I would be much more interested in reading a post about “hairspray for curling fine hair” or even “best hairspray for fine hair” as opposed to “best hairspray”.If you’re looking for how to advertise for free, blogging isn’t completely free, as you do have to pay a monthly fee for hosting.However, if you use the system often enough by blogging daily, you’ll find that blogging is the most cost effective way of how to advertise your business online available today.

Do you find it tough to decide which loan option can meet your personal needs and desires to the best? Here is the answer. Personal loans can bring the perfect solution to all your personal desires.Different people have different personal reasons to borrow money. Some of you may want to buy a newly launched Mercedes or a home with a landscaped garden or want to fulfill any other desire. Personal loans can finance all your personal desires it could be small or big.Personal loans are tailored for the UK residents who wish to transform their dreams into reality. You can use the loan money to buy a luxurious car, to pay for a holiday trip, to make home improvements, to start up a new business or consolidate the debts to secure a debt free life. Whatever may be the reason, it solely depends on you what you wish to do with it.A borrower gets the opportunity of choosing between secured and unsecured personal loans. Secured personal loans come with a clause of collateral; a borrower has to put a security against the loan. Your car, home or a savings account can work as a collateral. It facilitates you to borrow a larger amount of loan at a lower rate of interest. Secured loans open up an opportunity for you to make use of the equity stored in your property without selling it. Lenders won’t take away your home; you can continue living in your home and can enjoy its ownership.Unsecured personal loans do not require a borrower to put any security against the loan. These loans are suitable for tenants, who do not possess a property. Lenders charge a comparative higher rate of interest or APR on unsecured personal loans to cover the cost of lending. Homeowners are the most privileged one; they can enjoy the benefits of both the loans. They can borrow unsecured personal loans, if they do not want to keep their home from the risk of repossession.Secured personal loans ranges between £5,000 and £50,000, while the amount of unsecured personal loans ranges from £5000 to £20,000. The amount you can borrow with a personal loans depend on your credit score as well as the lender you wish to borrow from.Credit score is seen as an important factor by lenders in finding the credit worthiness of the borrowers. Better the score; better is the possibility of getting the best personal loan package. Knowledge of credit score can help you find the best personal loan. If you don’t know your credit score, get it evaluated from any of the credit rating agencies.When you start searching for the best personal loan deal, you can either choose to borrow the traditional way, wandering from one lender to another, filling long application forms or to apply for a personal loan online and access infinite number of lenders at a time. If you are a wise man who believes in time and money management, online personal loans are the best option. The online loan application process is simple, easy and straightforward, you just need to fill up a small loan application form online. The lenders will approach you directly with the suitable loan options.A lot of lenders may be ready to offer you personal loan deals. Now, you have to decide which loan option is best for you. It is pretty easy, collect loan quote from all the personal loan providers and then compare them on some simple basis such as loan term, lender’s fees, loan amount and the rate of interest. A thorough comparison will help you grab the best loan deal.Needs and desires vary from person to person. It sometimes become tough to meet personal needs with the funds you possess; in such circumstances personal loans can provide you with the needed money. But, make sure to use the money in the best possible manner as it carries a charge in terms of interest on it.

Auto purchase loans could be understood as the disclosure contract signed by a lender which finances an automobile and the loan seeker that uses the banks finance to buy a new vehicle. Auto loans are the easier procedure to obtain a new car quickly instead of having to wait till you have saved the entire amount required to purchase a car. Unfortunately, on the flip side, auto financing means that, over the scheduled loan term, you will certainly be paying more than the original price of your car in the form of interest that you will pay to the loan company on top of the original amount borrowed.Before going for an auto loan, there are crucial things you need to do to increase your chances of approval. However it is not difficult for loan seekers that do have good credit to achieve this mission. However, if you are not one of the favorable loan seekers which have good credit there are always many easy ways in which you may raise your odds of being successful in a matter of 3 to 6 months.To begin, you definitely want to prepare your credit so it enables you to become qualified for getting auto loans. This demands a detailed investigation of your credit report along with repairing the negative debts found on your credit. You can obtain your credit report from the credit reporting bureaus like TransUnion, Experian, and Equifax. A complete investigation of your current credit will divulge to you the necessary negative which should be removed or resolved to increase your credit rating.You need to take measures to dispute the undesirable accounts that do not belong to you besides having the incorrect and outdated records are rectified. Dependent on the severity of undesirable accounts found on your credit report, a refurbishing can help to increase your FICO score. In the case of applicants with a young credit history, removing unsatisfactory marks can display an initial fall in the credit score. Despite this, it will invariably show a remarkable gain within a few months as the record ages. Certainly your auto loan lender will certainly check that you have a forward-looking and sound credit history that shows your desire to take care of your financial obligations on time every month. In addition, adding new positive accounts will also help you increase your score. Once you have gained an awesome credit rating, you can easily get auto loans even without a co-signer.Besides several other options, receiving online auto financing is quick and pretty simple. However, the initial challenge lies in tracking down the best loan service among the several hundreds of web services that offers auto loans. The Internet resource which provides online auto loans may also guide you to obtain on a terrific bargain from a new car dealership. The greatest advantage with Internet auto loan services is that your financing is in place even before you arrive at the dealer, putting you in a more desirable position to negotiate when it comes to asking prices.The most important thing that you must guard against when shopping for auto financing online is the risk of personal information abuse. While every online auto loan services will require your social security number, you need to be cautious of scams and personal information theft. You should make sure that their loan application is encrypted with advanced security tools. With a cautious mind you will definitely locate a reputable lender who will finance your automobile very quickly.

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).

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While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.

Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.

Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.

Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.

Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.

Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.

Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.

Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.

The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.

In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.

In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.

Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.

Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.

The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.

Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.

The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).

In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.

S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.

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Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.

Cardinal Health stock’s relative strength line has also been trending up for months.

The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.

Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.

S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.

Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.

Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.

Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.

Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.

Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.

The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.

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STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.

Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.

GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.

The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.

On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.

Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.

During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.

Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.

IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.